Yoyo Launches in the US, Poised to Challenge Weaknesses of Apple and Google Pay Services

Los Angeles, CA – November 2022 -Yoyo Wallet, the rapidly expanding smart wallet start-up from the UK, is making its debut in the US market this November. With a strategic focus on enhancing pre and post-transaction features to benefit both consumers and retailers, Yoyo Wallet aims to capitalize on its successful track record in Europe while addressing the unique needs of the American market. 

 Since its inception, Yoyo Wallet has gained significant traction in Europe, becoming the fastest-growing mobile wallet on the continent. With a presence in over 40 universities and 50+ corporate head offices in the UK, Yoyo Wallet has already amassed a user base of over 600,000 consumers. As part of its expansion efforts, the company is establishing offices in New York and San Francisco, positioning itself for rapid growth and market penetration in the US. 

 Alain Falys, co-founder, and CEO of Yoyo Wallet, expressed the company's readiness to challenge the status quo in the US market, leveraging its competitors' vulnerabilities, particularly in the realm of user experience. "Yoyo Wallet is uniquely positioned to address the commoditized experience offered by traditional players like Apple and Google Pay," said xxxxxx. 

 Yoyo Wallet's innovative platform focuses on delivering value to both consumers and retailers, offering a seamless and rewarding transaction experience. "Our platform empowers retailers to create tailored transaction experiences through third-party apps while simplifying rewards and discounts for consumers," explained yyyyyyy. 

 More than just a payment tool, Yoyo Wallet provides retailers with a robust API for multi-channel transaction experiences, enabling targeted campaigns and valuable insights into consumer behavior. "Retailers can engage with their customers through personalized reward and loyalty programs, while consumers enjoy instant rewards and offers," added xxxxx. 

 By fostering ongoing engagement between retailers and consumers, Yoyo Wallet aims to cultivate lasting relationships beyond the point of sale. "With Yoyo Wallet, every transaction becomes an opportunity for retailers to deepen their connection with customers," affirmed xxxxxxx. 

 In a rapidly evolving digital landscape, mobile wallets have emerged as a preferred method for financial transactions, with over $1 trillion worth of transactions recorded in 2020, according to Statista and Learnbond.com. "Yoyo's entry into the US market will empower American retailers to elevate their performance and enhance customer engagement," xxxxxxx concluded. 

 For media inquiries or further information, please contact Raffaela Hartman (xxx-xxx-xxx)